Listen Deeply and sell effectively!

Are you ready for B2B sales success, to create sustainable growth with your leads and customers? 
Are you looking for a hybrid programme tailored to your specific needs? 
"Consultative selling is not about convincing, but about understanding the needs and goals of your clients and offering them solutions that address their unique challenges." - Unknown
"The comfort zone is a nice place, but nothing grows there.
Take the leap today and start today!”
Caroline Cummings, CEO Varo Ventures
What is this programme about? 

Listening Selling

The goal for this hybrid journey is that at the end of it you will have more valuable conversations with your (potential) customers so you connect with them more effectively and sell more and bigger deals.

  •  Hybrid learning

  • Videos and assignments

  •  Tailored to your learning 

  • Tools and practise with examples from your market

  • 8 hours of face-to-face coaching

  • Listening Selling Certificate

About this course

In this course you will learn about:
 Defining your unique value  
 Selecting the ideal customers for your solutions
Listen for customers' key words that matter
 Plan your stakeholders for success
This programme is based on years of research and it will guide you in learning and applying strategic and tactical tools, insights and competencies that make a difference towards your sales apprach to customers. 

'' It is easy to apply, I enjoy the combination of concepts and practical tools. ''

''The personal feedback and the classroom skills practice allow me to really progress in my sales role.''
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Combining strategic and practical components

The modules of Listening Selling follow the LYSNA Sustainable Growth Model. This Business Development model combining strategic and operational topics to guide your insights and competencies in Listening Selling.   

Flow of your learning journey

The journey mixes learning new concepts, applying the concepts to your world, practicing new skills and owning them in a way that fits who you are! 
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What our participants say about 
Listening Selling: 

By identifying the needs during the intake conversation to the coaching from Saskia, I have not only been able to discover and train my sales skills, but also experience the power of personal growth and self-development.

The combination of training and coaching has helped me enormously and can be applied immediately in daily practice. 

Account manager Nedap


I give this hybrid programme, including coaching, a 9/10 and can recommend it to everyone.
The balance between the amount of work on-line seemed very intense at first, but later turned out to be just right.

 Account Manager Nedap
After the training I had the knowledge to connect to customers, with confidence and most important, understand the customer needs.
I was new in this role and proactive reaching out to customers was a challenge. The training gave me the confidence to start calling.


Online modules

Meet your sales coaches & facilitators
Saskia Haafkes
English and Dutch
Saskia is driven to support Sales in finding their ways to connect at several levels to customers in order to get, advance and grow the business. People can increase their impact by learning new behaviours without having to compromise themselves. Her 25+ years of sales- and leadership-development experience enriched her approach with individuals and teams. Her motto: 'Be your true self and advance, succeed and grow as a professional!
Janet Curran
As a sales coach I focus on helping you build value for your solution, navigate your way around the customer’s decision making unit and manage your sales time effectively to deliver the best results for you and your organisation.
Stefan van Heugten
English and Dutch
Sales coach and trainer in The Netherlands with focus on people and performance. As a sidekick I am a salescoach who stands close by you, thinks along and helps to make your activities even more successful. I help you discover what is needed to bring your sales to next level. 

Frequently asked questions

What is included in the programme?

We do not believe in one size fits all. So we have combined the best of both worlds: knowledge transfer and tools via on-line learning, at your own pace. And getting together with a facilitator/coach for sessions  to translate the concepts to your daily practice (market, customers and role) and to your natural style and strengths of connecting with people. 

How do I pay for the course?

Get in touch with your facilitator/ coach. You will discuss your needs and pricing. You will pay after you agreed to the plan.  

Do I need to complete the course in one go?

No, you can do the course at your own pace. After an intake conversation where you sharpen your learning objectives, you get started. We plan the face to face coaching sessions based on your desired pace. 

How will I get the certificate?

After completion of the whole course and the coaching sessions you will receive the Lysna Listening Selling  Certificate.